During which phase of product development would the design be created?

The design of a product is developed during the idea creation phase. This is the stage where initial concepts and specifications are transformed into tangible designs. It involves brainstorming and exploring various possibilities, followed by the creation of detailed drawings or models that outline how the product will look and function. The emphasis here is on turning innovative ideas into actionable plans that can guide further development.

In contrast, prototype testing typically occurs after the design phase, where an initial model of the product is built and evaluated for functionality, aesthetics, and user experience. Market analysis focuses on understanding consumer needs and market viability, which occurs after the design is created, as it helps refine the product based on potential customer feedback. Commercialization takes place after the product design and testing phases, when the product is prepared for launch into the market, including strategies for marketing and distribution.